KAUZAProfessional Services2024
A studio identity that made 'boring B2B' feel like a magazine
Rebranded a Belgrade consultancy with an editorial voice, a custom wordmark, and a website that reads like a print piece.
Client
KAUZA
Year
2024
Our role
Creative Direction · Brand Design · Web Development
Services
Brand Identity · Editorial Design · Web Development
KAUZA
RESULTS
+184%
Qualified inbound leads
3m 42s
Avg. session duration
7
Deals closed in first 90 days
THE PROBLEM
KAUZA had the work but not the wrapper. A consultancy doing eight-figure deals was losing pitches to worse firms with better websites. Their old site read like a 2016 agency template.
THE APPROACH
- 01Defined an editorial voice — long-form, confident, slightly contrarian
- 02Built a custom wordmark with a serif-to-sans weight transition
- 03Designed the site as a magazine: masthead, features, archive
- 04Typography-first, no stock photography, zero gradients
DELIVERABLES
- Custom wordmark + full type system
- Brand guidelines (PDF
- 62pp)
- Editorial website (8 templates
- 4 case study layouts)
- Pitch deck + proposal system
OUTCOME
The rebrand shipped in Q4 2024. Qualified inbound nearly tripled in the next quarter. Three of their largest-ever clients cited the site as the reason they reached out.
We didn't want a new logo. We wanted a new posture. That's what they delivered.
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