Meridian°Fintech2025
Rewriting the financial onboarding for a neobank
A bilingual onboarding flow that cut drop-off in half and became the foundation of the product's identity.
Client
Meridian°
Year
2025
Our role
Design Lead · Frontend
Services
Product Design · Brand System · Web Development
Meridian°
RESULTS
+48%
Onboarding completion
−62%
Time to first deposit
4.8 / 5
CSAT (post-launch)
THE PROBLEM
Meridian°'s signup abandoned at 61% — users hit dense KYC forms before they'd seen any value. The brand was also a Latin-named spreadsheet logo with no voice.
THE APPROACH
- 01Audited 40+ competitor flows and ran 8 user interviews in SR/EN
- 02Rebuilt the flow as 3 progressive micro-decisions instead of one long form
- 03Created a typographic identity system — no mascot, no stock illustration
- 04Shipped behind a feature flag, measured, then cut over
DELIVERABLES
- End-to-end onboarding flow (14 screens)
- Design system in Figma with 120+ tokens
- Next.js marketing site + dashboard shell
- Brand guidelines (PDF
- 48pp)
OUTCOME
Launched Q2 2025. Onboarding completion climbed from 39% → 58% in the first six weeks. The same typographic system now runs across their web, mobile, and support docs.
They treated the onboarding like a product, not a form. The result didn't just look better — it moved the business.
NEXT CASE STUDY
KAUZA
KAUZA · Professional Services
View